Project: Strengthening promotion of women’s rights (Kenya)
Evaluation Date: October 2011
Report: [report link]
Lesson Learned:

Training in media management successfully created links between NGO’s and relevant journalists in Kenya, and empowered NGO’s to frame their messages in a more media friendly way. Previously, NGO’s had a difficult time making their material relevant to journalists, and lacked access to media outlets. The NGO training was seen as vital in promoting coverage of women’s issues in the media.

Theme: Women's empowerment
Project: Cultivating Democratic Leaders from Marginalized Groups in Thailand
Evaluation Date: December 2010
Report: [report link]
Lesson Learned:

When project beneficiaries are marginalized not only by geography and ethnic origin but by mainstream politics and public attitudes, advocacy opens up a political space in which the aspirations and expectations of young people and their communities are more likely to be met. Survey results might have been of interest to the media generally – including international media – and media coverage might have contributed to putting some serious social issues on the political agenda

Theme: Youth engagement
Project: Engendering democratic governance in South Asia
Evaluation Date: May 2012
Report: [report link]
Lesson Learned:

The media training was well received by the participants. Journalists are often limited by the views of their editors, producers and other “gatekeepers”. Bringing together media gatekeepers (editors, sub-editors, executive producers and others in decision-making roles in the media) would further reinforce the mobilization of journalists in the project and increase the likelihood of their developing gender-sensitive coverage and women’s stories. This should not be promoted as training but might perhaps take the form of a modest ”retreat” at which information can be shared and trust built.

Theme: Women's empowerment
Project: Creative Communication of the Nigerian Budget
Evaluation Date: July 2018
Report: [report link]
Lesson Learned:

Involving the media in monitoring public works worked well. Using the media helped empower communities with simplified budget information which they used to demand accountability from their parliamentarians. The media was viewed as a key contributor of information in real time and an avenue through which budget information could be disseminated widely to a large audience.

Theme: Media