Project: Democratic Dialogue through Media in Sierra Leone
Evaluation Date: March 2011
Report: [report link]
Lesson Learned:

Flaws in design and strategy hampered the relevance of the project: lack of explicit engagement with editors/publishers and with relevant high-level institutional actors. These weaknesses were already visible in the project document: the “Situation Analysis” section appropriately identified the needs summarised above, as well as the views of civil society about the media, but did not provide an analysis of the causes of the identified weaknesses. The project document lacked an explicit stakeholder analysis that would have identified the project’s planned level of engagement with each stakeholder, the message directed at them and the engagement techniques to be used. In other words, the project document was built on the assumption that improving journalistic skills in human rights reporting, together with activities such as NGO and community training, would lead to enhanced democratic debate. But there was no explicit description of how these results would derive from the planned activities.

Theme: Media
Project: Democratic Dialogue through Media in Sierra Leone
Evaluation Date: March 2011
Report: [report link]
Lesson Learned:

While the project component that worked with the journalists was sustainable, a more systematic engagement with the range of key stakeholders would have further enhanced sustainability. A project strategy section with a more explicit stakeholder analysis and a clearer justification of intermediary results would have identified government officials and elected representatives as target audiences needing to be addressed with specific techniques.

Theme: Media