Lesson Learned: The project’s impact on the public opinion in Madagascar was more fragmented, since media coverage was not very targeted and the journalists themselves displayed a lack of capacity and knowledge in terms of gender issues. It would be necessary to review the content of messages aimed, in order to present women’s participation and the inclusion of gender issues in politics not as a divisive act but rather as a social project aimed at increasing equality, enhancing the well-being of citizens, and above all applying the rule of law. These messages should be pushed by journalists who were trained in this area and should focus on the added value of women’s experiences and even more simply on their necessary contribution to the democratic debate.