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The engagement of “community catalysts/mobilizers” included men in leadership positions within the communities. These men were recruited to spread the messages of women’s empowerment in conjunction with the grassroots campaigns. One community catalyst interviewed was a teacher and religious leader who was also consulted on the nature of the messages and said he considered them “excellent”. Another religious leader said his job was to “undo communities’ negative views on women’s rights and empowerment” and to help change people’s perceptions, including those of parents so that they allowed their daughters to explore their potential “even by seeking leadership positions”. The community catalysts also helped smooth the way for CSOs to gain access to regional administrations. Several of those interviewed expressed their satisfaction at having been consulted and then brought into the project.