The grantee relied heavily on personal contacts to recruit participants, including journalists from the Charter of Ethical Journalists which the grantee had created under an earlier EU project. This was efficient since these people were known to be independent and helped maintain the perception of impartiality. At the same time, this limited the reach of the project to people who were already civically active. There were no links apparent between this effort and other more substantial efforts for citizen journalism, election reporting or observation. The reach of the project could have been extended through better use of social networks beyond the staff’s Facebook pages, and the use of participating media organizations to promote citizen reporting, the website and project purpose.