Lesson Learned: The trainers hired to work with journalists were sometimes more skilled and better educated than their editors, but lacked the seniority that would have allowed them to speak with more authority to media managers and owners. This ultimately led some trainers to switch media outlets, though it did not hamper the implementation of the project as a whole because the key relationships, built and nurtured by the project, were between trainers and individual journalists, not trainers and media outlets.