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promotion

Project: Tracking Campaign Promises in Albania
Evaluation Date: January 2023
Report: [report link]
Lesson Learned:

Given the high relevance and importance of the “truth-o-meter”, the design should have paid more attention (and allocate the necessary resources) to the promotion and communication of the tool and the results. There could have been public conferences and/or round tables with all concerned MPs, CSOs, communities, and media to discuss findings and generate public debates. Therefore, promoting innovative tools to a wide range of stakeholders is as important as their development, otherwise the impact of such tools remains limited and untapped.

Theme: Interaction with government
Albania   audience, awareness, budget, civil society, communication, community, engagement, governance, impact, local government, project design, promotion, public, publicity, stakeholder, tools

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