Strengthening Media to Promote Inclusive Democracy in Mali

Project activity costs can be reduced through close coordination, mutual trust and regular consultation with key implementing partners that can lead to financial burden sharing and increased buy-in. This project, for example, reduced costs by persuading implementing partners to share some of the financial burden for certain events, when co-hosting.

Sensitivity to local languages should be an essential part of project design and delivery in countries where such diversity exists (as was the case with this project in the use of Bambara for local radio broadcasting to maximise impact for non-French speaking listeners), though this may bring additional challenges in terms of measuring and evaluating the success of an intervention.

Without losing sight of the importance of Civil and Political Rights, a focus on Economic, Social and Cultural Rights can be more impactful in certain restricting contexts, and pave the way (e.g., with “transitional” authorities) for the advocacy of a wider spectrum of human rights when circumstances allow.

The project applied a “three-pronged approach” (involving the participation of government institutions (state services), media, and CSOs) which proved to be highly effective in breaking down barriers, forming new networks, and improving access to human rights and essential services in a highly unstable environment.

It is widely accepted that local community radios continue to be the medium most established and most used and trusted (for news and information) by people in Mali and other countries in the Central Sahel region – especially in remote areas where access to print media and television is more limited. However, the use and influence of social media is already significant and is expected to grow – and should be part of any context-setting, if not the subject of direct activity, in future projects supporting the media sector.